First Year Reflections and What's Coming Up

I can’t believe it was just over a year ago that I launched MAVEN (shout outs to my friend Christie-Anne for being the first ever to sign up for one of my programs! OG!). When I first started this business, I wanted it to be a one-stop-shop for nutrition, fitness, and lifestyle. My aim was to inspire and have a positive impact on women through creating resources and programs to help them explore their potential, feel great, and practice skills to live more purposefully.

What many people don’t know is that it started with an adopted website. My husband had a website created for his business and ended up going a different direction, so he offered me the design and said “you want to make something with this?” I had been toying with the idea of starting my own lifestyle related business but hadn’t yet landed on anything, so this was the catalyst that forced me into action (thank you husband of mine for being such an action-Jackson).

I thought about what things I had depth of knowledge in, what I was being asked about often etc. At the time we were running a fitness business (The Commune Training Co.) where I was mostly an administrative/operational/leadership support, and also taught some classes and was very into working out myself (still am btw ;)). As an ex-athlete, being a trainer and coach seemed like a natural route. But it never felt completely right.

Through my experiences working in people development within other organizations, doing my master’s in leadership, and through my many incredible relationships, what became clear was that I wanted to bring women together and leave them better than I found them. Period. So I launched MAVEN as an online business. I created fitness programming that people could do remotely with me, enlisted a holistic nutritionist to write a meal plan ebook, and wrote my own goal setting ebook to start with. I also later added nutrition coaching, and then took that offering away after about 6 months after realizing it wasn’t a great fit. It has been a year or trying things on!

On the heels of the launch of MAVEN we were approached by a friend and colleague, Lana Osborne-Paradis of Blast Fitness, to take on her very reputable and successful women’s bootcamps here in Calgary. Lana had been training these women for years (some of them for as long as 9 years!), and really wanted to ensure she was leaving her ladies in good hands. What an honour that she chose us. *important to note here that this was again an opportunity that presented itself via “adoption”. I took Lana’s existing business and ran with it. Same class times and same location for the most part. And the women I have the opportunity to train are incredible!

After about 6 months, I decided I wanted to take the leap and try to make MAVEN my full time gig. I left my duties with The Commune and went full on with creating, marketing and launching all sorts of promotions and programs. What I learned was that I was trying to do too many things all at once, and I was also trying to be like too many other people out there doing similar things. In an effort to make these “adopted” things my own, I went a little crazy and probably caused more confusion than anything!

Over the holiday season this past year, I took the time to think about what I really wanted to do with MAVEN, and it turns out I was already doing it. So without any “launches” or “announcements”, I have been slowly streamlining to my in-person group training, and left only a couple options for online training. I also have been taking the time and space this freed up to get really clear on the path forward.

What I know is that I am not an “expert” in fitness and nutrition. I know a lot about both of these things and enjoy sharing my love for movement with others which is why I continue to learn more and teach my classes. I am very interested in health, wellness, and human potential and know that fitness and nutrition are important keys to living a full life. I know that I am very good at bringing people together and finding the connection points. I also know that I have a very good nose for bullshit and will only offer you the most legit of resources to bring you the very best I can through this vehicle of MAVEN. I plan on sharing more of myself with you. I have been deathly afraid to really “expose” myself, but I feel like it’s time. I owe it to those of you who have been following and listening to me for the last year!

I still want MAVEN to be a place for inspiration and exploration of potential. I will continue to train my ladies in person here in Calgary so they can explore their physical potential. And I am looking forward to bringing you even more inspiration and exploration through my writing, workshops, events and in the very near future, the MAVEN Podcast!

My goal is to bring women together, in movement and in conversation, and to provide you with the very best tools and resources I can find to get us through this life together. I am more excited than ever to continue on this journey. I am so grateful for the support I have received and for the trust that people have had in me over the last year. Let’s get on with it, together!

Big Love,


Sydney Guevremont
Sydney Guevremont