With all the holiday and Black Friday ads we are being inundated with this time of year, it struck me the impact and mental space it can take up. The wordplay and marketing tactics are so good at convincing you how much you're saving on your purchases, when in reality, if you are buying anything you are spending. The truth is, you'd be saving 100% if you didn't buy the item at all.
This is likely the first holiday season I will not purchasing any clothing for myself in my adult life. "I spend no money on new clothing for myself in 2018" is one of the commitments I made and have stuck to this year. At first, all the hype around Black Friday had me feeling a little left out. Until I started thinking about the cost of conforming to this season of historically mindless spending on my part.
Many times throughout the year I have been faced with thoughts of how that new cute sweater might make me feel good (temporarily), or how it might even improve the way others perceive me. I have online shopped, added items to my cart, fantasized about how amazing it would be to own them all, and then logged off.
That friction that I have created for myself has been an incredible way for me to recognize my thought patterns and exercise my will. And guess what? There hasn't been a single negative impact on my life. I'm still me, and no one has even noticed that I don't have the newest, most trendy things. I have actually felt less pressure to look a certain way because I committed to this year of not buying new clothes.
I am not against having new clothes, spending or fashion, in fact, in the past, I saw my clothing as a way of self-expressing. I enjoy finding pieces that are comfortable, fit well, and represent a bit of my personality and style. It's when I cross over from hand-selecting things because I find value in them, to falling into buying something trendy because it's the latest hot thing. Often buying that thing to fit in.
What I have realized is fitting in is expensive. Not only in money, but in the far more important resources of time and energy. The time we waste window shopping or browsing a store, and the mental energy we waste on even being concerned with the importance of having the newest cool thing at all.
Additionally, there is the internal energy we expend trying to be like everyone else, instead of bringing our uniqueness to the forefront. I have used shopping and material things as an example here, but my point extends far beyond this. It is a huge expense to not be true to yourself, in all facets of your life.
#themavenlife is all about living with intention and purpose and I know that my approach to the holidays will be shaped by this attitude. I think it's important to give thought and consideration to how we spend our precious resources, this time of year, and always.